Marketing your product
The psychologist as communicator
Bibliographic Data
| ID | 18924129 |
|---|---|
| Authors | Dennis M Maloney (corresponding author), Dean L Fixsen (0000-0003-0626-6523), Elery L Phillips |
| Year | 1985 |
| Volume | 40 |
| Issue | 8 |
| Pages | 961-962 |
| Publication date | 1985-08-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | American Psychologist (JOURNAL) |
| Journal identifiers | ISSN: 0003-066X • E-ISSN: 1935-990X |
| Publisher | American Psychological Association (PUBLISHER • US) |
| DOI | 10.1037/0003-066x.40.8.961 |
| OpenAlex | W1966689364 |
| Language | EN |
Business · Product (mathematics) · Applied Psychology · Leadership and Management in Organizations · Marketing · Mathematics · Psychology
| Citation velocity | historical |
|---|---|
| Highly cited | No |