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Grobalization

Bibliographic Data

ID18933955
AuthorsJ Michael Ryan (0000-0001-7207-6918, corresponding author)
Year2012
Publication date2012-02-09
Peer ReviewedYes
Open AccessYes
TypeOTHER
VenueThe Blackwell Encyclopedia of Sociology (JOURNAL)
PublisherWiley (PUBLISHER • GB)
DOI10.1002/9781405165518.wbeosg069.pub2
OpenAlexW4252699702
ISBN9781405165518
LanguageEN
References cited3

Grobalization is a term coined by sociologist George Ritzer (2004) in his book The Globalization of Nothing . It is meant to serve as a companion to the widely employed concept of glocalization. While glocalization represents the unique combinations resulting from the interpenetration of the global and the local, grobalization represents “the imperialistic ambitions of nations, corporations, organizations, and the like and their desire, indeed need, to impose themselves on various geographic areas” (p. 73). Thus, glocalization would be most closely associated with postmodern, pluralistic ideas of heterogeneity and hybridity, whereas grobalization represents a more modern, imperialistic, and homogenizing perspective more closely associated with cultural convergence

Art · Economic geography · Economics · Environmental ethics · Epistemology · Geography · Globalization · Glocalization · Hybridity · Nothing · Political science · Postmodernism · Sociology · Anthropology · Law · Migration, Ethnicity, and Economy · Philosophy

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  • Globalisation or glocalisation

    Roland Robertson•Journal of International…•2012

Citation velocityhistorical
Highly citedNo

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