Branding and organizational identity
Bibliographic Data
| ID | 18943189 |
|---|---|
| Authors | Matthew Higgins (0000-0002-1970-3780) |
| Year | 2009 |
| Publication date | 2009-04-30 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | OTHER |
| Venue | The Blackwell Encyclopedia of Sociology (JOURNAL) |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/9781405165518.wbeosb046 |
| OpenAlex | W4242402569 |
| ISBN | 9781405165518 |
| Language | EN |
| References cited | 7 |
Branding and organizational identity refers to a process through which a pattern or a structure is ascribed to a group of individuals and recognized as unique, autonomous, and relatively stable in space and time. There are a number of aspects to this: the organizational identity, which is a concern with where do “we” come from , what and who the organization is, and where “we” are going . In addition there is the branding, which is normally construed as a strategic concern with how the organization is represented and perceived by stakeholders
Aesthetics · Business · Organizational commitment · Organizational culture · Organizational identity · Organizational structure · Organizational studies · Political science · Public relations · Computer Science · Corporate Identity and Reputation · Management and Organizational Studies · Public Relations and Crisis Communication
| Citation velocity | historical |
|---|---|
| Highly cited | No |