Hijab Online
The Fashioning of Cyber Islamic Commerce
Bibliographic Data
| ID | 18947841 |
|---|---|
| Authors | Emma Tarlo (Goldsmiths University of London, corresponding author) |
| Year | 2010 |
| Volume | 12 |
| Issue | 2 |
| Pages | 209-225 |
| Publication date | 2010-07-01 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Interventions (JOURNAL) |
| Journal identifiers | ISSN: 1369-801X • E-ISSN: 1469-929X |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/1369801x.2010.489695 |
| OpenAlex | W2014285967 |
| Language | EN |
| Citations received | 7 |
| References cited | 3 |
This essay looks at the world of cyber Islamic commerce and the marketing of new forms of hijab through tracing the connections between the British Muslim entrepreneur Wahid Rahman who runs a website called HijabShop.com and the Dutch designer Cindy van den Bremen, designer of a new form of sports head covering known as Capsters. It considers the lifestyles of these two individuals, their diverse philosophies and their personal involvement in the promotion of Islamic fashion for women and how cyberspace has provided them with an opportunity for a business partnership. The essay explores some of the representational challenges inherent in the reframing of hijab as fashion, showing how those involved in this niche market navigate complex tensions between different Muslim interpretations of the relationship between beauty and modesty, fashion and faith
Aesthetics · Art · Beauty · Clothing · Cognitive reframing · Cyberspace · Epistemology · Faith · Fashion industry · General partnership · Islam · Political science · Politics · Sociology · The Internet · World Wide Web · Anthropological Studies and Insights · Fashion and Cultural Textiles · Halal products and consumer behavior · History · Law · Psychology · Social Psychology
| Citations per year | 0.54 |
|---|---|
| Citation span | 2013 - 2023 (11) |
| Highly cited | No |