A Matter of Life and Death
Effects of Emotional Message Strategies on African American Women’s Attitudes About Preventative Breast Cancer Screenings
Bibliographic Data
| ID | 18964732 |
|---|---|
| Authors | Cynthia M Frisby (0000-0003-0511-0287, University of Missouri, corresponding author) |
| Year | 2006 |
| Volume | 37 |
| Issue | 1 |
| Pages | 103-126 |
| Publication date | 2006-09-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Black Studies (JOURNAL) |
| Journal identifiers | ISSN: 0021-9347 • E-ISSN: 1552-4566 |
| Publisher | SAGE Publications (PUBLISHER • US) |
| DOI | 10.1177/0021934705277499 |
| OpenAlex | W2029591455 |
| Language | EN |
| Citations received | 2 |
| References cited | 14 |
A2 × 2 experimental study was conducted to investigate the effect of message strategies on attitudes toward breast cancer prevention. The researcher used a sample of African American women ( N = 59) and two dependent variables: willingness to have a mammogram and perceived importance of breast cancer screening. Results indicated that message appeals utilizing testimonials taken from real survivors of breast cancer are most effective in increasing willingness to have mammograms and perceived importance of regular screening
Breast cancer · Breast cancer screening · Cancer · Mammography · Climate Change Communication and Perception · Clinical Psychology · Consumer Behavior in Brand Consumption and Identification · Internal Medicine · Media Influence and Health · Medicine · Psychology · Social Psychology
| Citations per year | 0.13 |
|---|---|
| Citation span | 2011 - 2019 (9) |
| Highly cited | No |