Colour as a visual signifier in screen typography
‘Less Means More’
Bibliographic Data
| ID | 18967918 |
|---|---|
| Authors | Jan Baetens (0000-0003-4084-9992, corresponding author) |
| Year | 2008 |
| Volume | 23 |
| Issue | 3 |
| Pages | 267-274 |
| Publication date | 2008-12-01 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Visual Studies (JOURNAL) |
| Journal identifiers | ISSN: 1472-586X • E-ISSN: 1472-5878 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/14725860802489924 |
| OpenAlex | W2092855587 |
| Language | EN |
| Citations received | 1 |
| References cited | 12 |
This article makes a (programmatic) plea for constraints in the use of colour in electronic writing. ‘Spontaneous’, ‘free’, ‘unconstrained’ use of colour, it is argued, impoverishes both the creative and the communicative aspects of typographic design in digital environments, whereas constrained or rule-governed design can prove a powerful strategy in enhancing creativity and communication. A special plea is made for minimalism, which can be considered one of the most efficient forms of constrained writing. © 2008 International Visual Sociology Association
Aesthetics · Art · Creativity · Human–computer interaction · Plea · Sociology · Typography · Visual arts · Computer Science · Cultural Insights and Digital Impacts · Digital Media and Visual Art · Law · Psychology · Social Psychology · Visual Culture and Art Theory
| Citations per year | 1 |
|---|---|
| Citation span | 2026 - 2026 (1) |
| Highly cited | No |