Branding and Organizational Identity
Bibliographic Data
| ID | 18969339 |
|---|---|
| Authors | Matthew Higgins (0000-0002-1970-3780) |
| Year | 2017 |
| Pages | 1-4 |
| Publication date | 2017-09-22 |
| Open Access | Yes |
| Type | OTHER |
| Venue | The Blackwell Encyclopedia of Sociology (JOURNAL) |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/9781405165518.wbeosb046.pub2 |
| OpenAlex | W2529332763 |
| ISBN | 9781405165518 |
| Language | EN |
| References cited | 10 |
Issues of branding and organizational identity have traditionally straddled the business disciplines and have received increasing attention since World War II. Branding and organizational identity refer to a process through which a pattern or a structure is ascribed to a group of individuals and recognized as unique, autonomous, and relatively stable in space and time. Organizational identity is a concern with what and who the organization is, and branding is primarily concerned with how the organization is represented to key stakeholders
Aesthetics · Business · Organization development · Organizational commitment · Organizational identity · Organizational structure · Organizational studies · Political science · Public relations · Sociology · Computer Science · Consumer Behavior in Brand Consumption and Identification · Corporate Identity and Reputation · Law · Management and Organizational Studies
| Highly cited | No |
|---|