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African pastors and the religious (re)production of a visual culture

Bibliographic Data

ID18979308
AuthorsR Cazarin (0000-0002-5693-5628, Department of Sociology, University of the Basque Country UPV/EHUISOR – Research in Sociology of Religion, Autonomous University of Barcelona, Spain, corresponding author)
Year2017
Volume21 (3)
Pages463-477
Publication date2017-01-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueEtnografica (JOURNAL)
Journal identifiersISSN: 0873-6561 • E-ISSN: 2182-2891
PublisherOpenEdition (PUBLISHER)
DOI10.4000/etnografica.4980
OpenAlexW2794205046
LanguageEN
Citations received4
References cited16

The (re)production of visual material is an extended practice amongst Pentecostal-Charismatics worldwide and church leaders seem to play a decisive role in engendering such practice. While promoting spiritual missions and institutional visions, pastors reinforce their personae in accordance to the “spiritual gifts” they perform. This article explores the forging of a visual culture that legitimates such performances, through the usage of posters and flyers which, it is argued, feature a particular speech. The arguments emerge from the observed cases of African pastors located in Spain and South Africa and the “discovery” of these visual representations through ethnographic fieldwork carried out between 2012 and 2015. The ascription of meaning to such materials is achieved by focusing on the graphic portrayal of emotions, religious experiences, ethos and morality, aligned with a somewhat “African Pentecostal speech”. It is suggested that, by engendering a “speech community”, this graphic language reflects the global and local quests for belonging faced by worshippers in the Diaspora

Aesthetics · Art · Ascription · Diaspora · Epistemology · Ethnography · Ethos · Morality · Political science · Sociology · Spiritual practice · Spirituality · Vision · Visual culture · Anthropology · Gender Studies · Law · Media, Religion, Digital Communication · Philosophy · Religious Tourism and Spaces · Tourism, Volunteerism, and Development

  • The Social Architecture of Belonging in the African Pentecostal Diaspora

    Open Access•R Cazarin•Religions•2019

  • When All Comes Crumbling Down

    Anders Lundberg, Anders Per Lundberg•PentecoStudies•2020

  • Trends of religious marketing and the transformation of religious practices among prophetic ministries in Botswana

    Open Access•Tshoganetso Dolly Ramooki, Gabriel Faimau et al.•Journal of Pentecostal and…•2024

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    David Garbin•New Community•2013

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Unique citing works4
Citations per year0,57
Citation span2019 - 2024 (6)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 3

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