Who Wants What and Why? ‘Farmers’ and ‘Engineers’ as Green Entrepreneurs

Bibliographic Data

ID18980417
AuthorsJelena Puđak (0000-0002-0549-5802, University of Zagreb, corresponding author), Jelena Pudjak (0000-0002-9770-5802), Nataša Bokan (0000-0002-0094-025X, University of Zagreb)
Year2020
Volume49
Issue1
Pages55-74
Publication date2020-08-12
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueTraditiones (JOURNAL)
Journal identifiersISSN: 0352-0447 • E-ISSN: 1855-6396
PublisherThe Research Center of the Slovenian Academy of Sciences and Arts / Znanstvenoraziskovalni center Slovenske akademije znanosti in umetnosti (ZRC SAZU) (PUBLISHER)
DOI10.3986/traditio2020490103
OpenAlexW3049217805
LanguageEN
Citations received2
References cited10

The aim of this paper is to explore green entrepreneurs’ motivations and values considering alternative economic models. Two sustainability-oriented developmental models, the green economy and degrowth, shall be described and compared, as well as several green entrepreneurs’ typologies. The green economy actors’ motives and values, as well as their view on green growth and degrowth are explored through qualitative research. The findings suggest the green entrepreneurs differ in their motivations for the green venture they undertake. It appears ‘ farmers’’ values and motives are much closer to the degrowth idea, while ‘engineers’ are more in line with green economy outlook. These findings point to the importance of socio-contextual aspects that underline the appearance of different green entrepreneurial types

Biology · Degrowth · Economic system · Economics · Economy · Entrepreneurship · Green Economy · Green growth · Neoclassical economics · Sociology · Sustainability · Sustainable development · Entrepreneurship Studies and Influences · Environmental Sustainability in Business · Innovation and Socioeconomic Development · Ecology

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Open DOIOpen Access