Risk Comprehension and Judgments of Statistical Evidentiary Appeals
When a Picture is Not Worth a Thousand Words
Bibliographic Data
| ID | 19001067 |
|---|---|
| Authors | Roxanne Parrott (Pennsylvania State University), Kami J Silk (0000-0003-0528-2046, Michigan State University), Kelly A Dorgan (East Tennessee State University), Celeste M Condit, Tina M Harris (0000-0001-5116-6906) |
| Year | 2005 |
| Volume | 31 |
| Issue | 3 |
| Pages | 423-452 |
| Publication date | 2005-06-21 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Human Communication Research (JOURNAL) |
| Journal identifiers | ISSN: 0360-3989 • E-ISSN: 1468-2958 |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1093/hcr/31.3.423 |
| OpenAlex | W2007958864 |
| Language | EN |
| Citations received | 7 |
| References cited | 7 |
Too little theory and research has considered the effects of communicating statistics in various forms on comprehension, perceptions of evidence quality, or evaluations of message persuasiveness. In a considered extension of Subjective Message Construct Theory (Morley, 1987), we advance a rationale relating evidence form to the formation of impressions of evidence. We compare visual versus verbal representations of statistical evidence associated with multivariate relationships in a community-based field experiment (N = 206). Verbal forms were found to be better comprehended than visual forms and contributed to enhanced understanding when compared to an attention control condition. Comprehension was found to mediate the effect of statistical evidence form on perceptions of evidence quality, while comprehension and perceptions of evidence quality moderated judgments of message persuasiveness. In addition to the effects of evidence form on subjective impressions of statistical evidence, we advance perceiver characteristics as another realm in which persuaders may identify persistent patterns associated with comprehension and judgments of statistical evidence. Numeracy skills, race, and gender emerge as characteristics with merit in this regard. Nonsignificant findings associated with perceiver characteristics were found. Finally, we consider the results for evidence form and perceiver characteristics on comprehension and judgments of statistical evidence for their theoretic and pragmatic importance
Comprehension · Linguistics · Statistical analysis · Statistics · Behavioral Health and Interventions · Media Influence and Health · Philosophy · Psychology · Social and Intergroup Psychology · Social Psychology
Numeric, Verbal, and Visual Formats of Conveying Health Risks
What defines the success of maps and additional information on a multi-hazard platform
Design for Pandemic Information
Communicating Quantitative Risk Information
The effect of communication design and recipients’ numeracy on responses to UXO risk
Point of Practice
Expressing Emotions as Evidence in Osteoporosis Narratives
Message Properties, Mediating States, and Manipulation Checks
Subjective message constructs
The role of importance, novelty, and plausibility in producing belief change
The meaning of 6.8
Sex Differences in Distress
Gender and Health
The Empirical Study of the Persuasive Effects of Evidence The Status After Fifty Years of Research
| Unique citing works | 7 |
|---|---|
| Citations per year | 0,37 |
| Citation span | 2007 - 2022 (16) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 7 |