Marketing car love in an age of fear
An anthropological approach to the emotional life of a world of automobiles
Bibliographic Data
| ID | 19002629 |
|---|---|
| Authors | C Lutz (0000-0002-9369-5344, Brown University, corresponding author) |
| Year | 2015 |
| Volume | 19 (3) |
| Pages | 593-603 |
| Publication date | 2015-01-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Etnografica (JOURNAL) |
| Journal identifiers | ISSN: 0873-6561 • E-ISSN: 2182-2891 |
| Publisher | OpenEdition (PUBLISHER) |
| DOI | 10.4000/etnografica.4132 |
| OpenAlex | W1872074279 |
| Language | EN |
| Citations received | 4 |
| References cited | 16 |
The emotional life of car drivers and passengers in the United States is complex, with car marketing and a wider car system of infrastructure, regulation, risk, and profit shaping those affects. Based on anthropological research with drivers, buyers, marketers, and emergency personnel, this paper outlines a political economy of automobile affect in the United States. It focuses on the emotional encapsulation and individualism that car culture encourages, the remaking of the car interior as a highly emotional marketing and political space, and the fear of crime and crashes that car marketing both elides and banks on
Business · Economics · Individualism · Political science · Politics · Sociology · Crime, Deviance, and Social Control · Law · Marketing
The Navigation of Feeling
Sex-role stereotypes and clinical judgments of mental health.
Stress that Doesn't Pay
Arrive Alive
Unnatural Emotions
Microbus crashes and Coca-Cola cash
Spirit Girls and Marines
Veiled Sentiments
The Sociology of Feeling and Emotion
Capitalism and the Politics of Resignation
Bodies of emotion
| Unique citing works | 4 |
|---|---|
| Citations per year | 0,57 |
| Citation span | 2019 - 2023 (5) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 3 |