WLBT News in the Deregulation Era

Modern Racism or Representative Picture

Bibliographic Data

ID19003827
AuthorsLorraine Fuller (Jackson State University, corresponding author)
Year2005
Volume35
Issue4
Pages262-292
Publication date2005-01-25
Open AccessYes
TypeARTICLE
VenueJournal of Black Studies (JOURNAL)
Journal identifiersISSN: 0021-9347 • E-ISSN: 1552-4566
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/0021934703261933
OpenAlexW2167923534
LanguageEN
References cited16

The Federal Communications Commission no longer keeps a microscopic watch on television stations as it did in years past. This being the case, could stations falter in their public interest obligations? This is an important question because of the power of television news. The present research examines WLBT News in Jackson, Mississippi. This article does not contend that WLBT News should adhere to a higher standard for public interest than the other stations in its market. WLBT holds a distinctive place in broadcast history. WLBT was the first television station to lose its broadcast license for anti-public interest reasons during an era of heavy broadcast regulation. The content of the newscasts were read as “text” and interpreted with semiotic methodolgy in terms of their symbolic and cultural meanings about race. The results of the study suggest that there is more to the messages in the newscasts than what meets the eye at first glance

Advertising · Business · Commercial broadcasting · Commission · Deregulation · Economics · License · Media studies · Political science · Power (physics) · Public broadcasting · Public interest · Public relations · Race (biology) · Sociology · Television station · Gender Studies · Law · Media Influence and Politics · Media Studies and Communication · Political Influence and Corporate Strategies

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