Ideología u homogeneización? un análisis de las campañas electorales de Argentina, México y Venezuela

Bibliographic Data

ID19025445
AuthorsNatalia Aruguete (0000-0002-1571-9224, National University of Quilmes, corresponding author), Mario Riorda (Fundación José Ortega y Gasset-Gregorio Marañón)
Year2014
Volume16
Pages30-49
Publication date2014-01-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueRevista Mexicana de Opinión Pública (JOURNAL)
Journal identifiersISSN: 1870-7300 • E-ISSN: 2448-4911
PublisherUniversidad Nacional Autonoma de Mexico (PUBLISHER • MX)
DOI10.1016/s1870-7300(14)72326-9
OpenAlexW2031491253
LanguageES
Citations received2
References cited12

The last presidential election campaigns in various countries of Latin America have shown that there is a trend towards homogenization of political discourse. On the contrary, we are witnessing a recovery vital ideological dimension of these texts. In this work we make a comparative analysis of presidential election campaigns of winners candidates in Argentina 2011 (Cristina Fernandez de Kirchner), Mexico 2012 (Enrique Peña Nieto) and Venezuela 2012 (Hugo Chavez). The goal is to identify attributes of the main ideological advertising pieces (spots) and systematize the dominant feature of the campaign speech: politicized or homogenizing

Art · Humanities · Ideology · Latin Americans · Political science · Politics · Presidential campaign · Presidential election · Presidential system · Cultural and political discourse analysis · Journalism and Media Studies · Law · Political Dynamics in Latin America

Tools

Open DOISci-HubOpen Access