Global export of Hong Kong television

Television broadcasts limited

Bibliographic Data

ID19138278
AuthorsYiu‐ming To (Hong Kong Baptist University, corresponding author), Tuen‐yu Lau (Purdue University West Lafayette)
Year1995
Volume5
Issue2
Pages108-121
Publication date1995-01-01
Open AccessNo
TypeARTICLE
VenueAsian Journal of Communication (JOURNAL)
Journal identifiersISSN: 0129-2986 • E-ISSN: 1742-0911
PublisherRoutledge (PUBLISHER • GB)
DOI10.1080/01292989509364726
OpenAlexW2053573038
LanguageEN
Citations received7
References cited14

This study examines the business strategies of media exports by a dominant television company in Hong Kong. It is found that there are four strategies: co‐operative contract, joint venture, barter trade, and management consultancy. These strategies vary with the importing state's reactions as well as interactions between the media exporter and the importing state. The authors argue for a re‐examination of the two conventional approaches in the discussion of media imperialism, namely, the traditional theories of media imperialism and the free market approach. The new approach should emphasize the interactions among the media exporters, the state, and the audience

Advertising · Barter · Business · Commerce · Economics · Joint (building) · Joint venture · Market economy · Political science · State (computer science) · Asian Culture and Media Studies · Engineering · Hong Kong and Taiwan Politics · Marketing · Media Studies and Communication