Sinking and swimming at the Yeosu expo
Public diplomacy and nation branding in South Korea, 2012
Bibliographic Data
| ID | 19155296 |
|---|---|
| Authors | Nicholas J Cull (0000-0003-0716-8079, University of Southern California, corresponding author) |
| Year | 2012 |
| Volume | 8 |
| Issue | 4 |
| Pages | 249-255 |
| Publication date | 2012-11-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Place Branding and Public Diplomacy (JOURNAL) |
| Journal identifiers | ISSN: 1751-8040 • E-ISSN: 1751-8059 |
| Publisher | Palgrave Macmillan (PUBLISHER • GB) |
| DOI | 10.1057/pb.2012.23 |
| OpenAlex | W2027547167 |
| Language | EN |
Advertising · Brand equity · Brand strategy · Business · Diplomacy · International relations · Nation branding · Political science · Politics · Public Diplomacy · Public relations · Asian Culture and Media Studies · Law
| Citation velocity | historical |
|---|---|
| Highly cited | No |