International Advertising Strategies by NIC Multinationals
The Case of a Korean Firm
Bibliographic Data
| ID | 19166018 |
|---|---|
| Authors | Dong‐Sung Cho (0009-0007-6538-3099, Seoul National University, corresponding author), Dong-Sung Cho, Jinah Choi (0000-0002-4756-1505, Seoul National University), Y Yi (0000-0001-5536-6083, Seoul National University) |
| Year | 1994 |
| Volume | 13 |
| Issue | 1 |
| Pages | 77-92 |
| Publication date | 1994-01-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | International Journal of Advertising (JOURNAL) |
| Journal identifiers | ISSN: 0265-0487 • E-ISSN: 1759-3948 |
| Publisher | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.1080/02650487.1994.11104562 |
| OpenAlex | W2163395608 |
| Language | EN |
| Citations received | 1 |
| References cited | 4 |
(1994). International Advertising Strategies by NIC Multinationals: The Case of a Korean Firm. International Journal of Advertising: Vol. 13, No. 1, pp. 77-92
Advertising · Business · International trade · Asian Culture and Media Studies · International Business and FDI
| Unique citing works | 1 |
|---|---|
| Citations per year | 0,04 |
| Citation span | 2001 - 2001 (1) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 1 |