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The uses of immortality

Barbie and popular culture

Bibliographic Data

ID19224014
AuthorsJ Hartley (0000-0001-5987-8190, The University of Sydney, corresponding author)
Year2026
Volume29
Issue5
Pages719-738
Publication date2026-06-09
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueInternational Journal of Cultural Studies (JOURNAL)
Journal identifiersISSN: 1367-8779 • E-ISSN: 1460-356X
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/13678779261455909
OpenAlexW7164012995
LanguageEN
References cited20

This article examines how popular culture and play deal with the fear of death and supersession of humanity by technology. Barbie is corporeal, but immortal. Her persona allows devotees to project wishful-thinking into the unknown, populating the world and the future with humanoid hallucinations. Barbie has not turned to religion; she supplants religion. If she becomes mortal, she’ll die. If she becomes digital, she’ll be coming for you

Consumer Culture · Fandom · Humanity · Neoliberalism (international relations) · Persona · Popular culture · Popular media · Gender, Feminism, and Media · Grief, Bereavement, and Mental Health · Media, Religion, Digital Communication

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Citation velocityhistorical
Highly citedNo

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