From For You to the family table
Adolescent consumer learning and reverse socialization on TikTok
Datos Bibliográficos
| ID | 19224344 |
|---|---|
| Autores | Bo Dhondt (0000-0003-3293-4599, Ghent University Hospital, autor de correspondencia), Dieneke Van de Sompel (0000-0002-4975-5530, Ghent University Hospital), Liselot Hudders (0000-0002-9585-7175, Ghent University Hospital) |
| Año | 2026 |
| Fecha de publicación | 2026-04-29 |
| Peer Reviewed | Sí |
| Open Access | Sí |
| Tipo | ARTICLE |
| Revista | New Media & Society (JOURNAL) |
| Identificadores de la revista | ISSN: 1461-4448 • E-ISSN: 1461-7315 |
| Editorial | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.1177/14614448261443533 |
| OpenAlex | W7159656582 |
| Idioma | EN |
| Referencias citadas | 39 |
This study examines how TikTok functions as an agent of consumer socialization and facilitates intergenerational knowledge exchange within families. Drawing on 20 in-depth interviews with adolescents aged 11–16, the study investigates how they acquire, interpret, and transmit consumer knowledge via TikTok’s platform design, focusing on what they learn, how they learn, from whom, why they engage, and how they pass this knowledge on to their parents. The findings reveal three key insights. First, TikTok serves as a dynamic site of consumer learning, where adolescents develop transactional knowledge, advertising literacy, and consumption motives through peer-generated content. Second, TikTok’s algorithmic and interactive features allow adolescents to verify and negotiate the credibility of information through peer feedback and participatory practices. Third, adolescents function as informal educators within their families, transferring platform-based expertise through spontaneous and deliberate exchanges. These insights advance consumer socialization theory by reframing adolescents as situated experts whose digital literacies shape intergenerational learning in the platform age
Consumer behaviour · Context (archaeology) · Perception · Qualitative research · Social learning · Socialization · Child Development and Digital Technology · Digital Marketing and Social Media · Impact of Technology on Adolescents
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Using the framework method for the analysis of qualitative data in multi-disciplinary health research
Consolidated criteria for reporting qualitative research (Coreq)
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Uses and Gratifications Theory in the 21st Century
TikTok as a peer playground
TikTok and children
In-between child’s play and teenage pop culture
Youth social media age restrictions
Patterns of informal incidental learning
Qualitative research
Normal news is boring
TikTok
Situated Learning
Consumer Socialization of Children
| Velocidad de citación | historical |
|---|---|
| Altamente citado | No |