Prevention strategies to reduce violence against rainbow communities

Insights in Aotearoa

Bibliographic Data

ID19230869
AuthorsM J Dutta (0000-0002-2228-8100, Massey University, corresponding author), Phoebe Elers (0000-0001-7769-6024, Massey University), Selina Metuamate (Massey University), De'Anne Jackson (Massey University), De’Anne Jackson (Massey University), Andrea Zorn (Massey University), Francine Whittfield (Massey University), Ihaia Raharuhi (Massey University), Bronwyn Kerr (Massey University), Pooja Jayan (0000-0002-5805-4138, Massey University), Md Mahbubur Rahman (0000-0003-4887-5933, Massey University), Shakila Hashim (Massey University), Jie Liu (0000-0001-7976-502X, Massey University), Jixuan Liu (0000-0003-3480-5387, Massey University), Negin Nematollahi (Massey University), Akbar Shah Bin Mohd Sharif (Massey University), Sarah Holdaway (Massey University), Venessa Pokaia (Massey University)
Year2026
Pages1-18
Publication date2026-05-17
Open AccessYes
TypeARTICLE
VenueJournal of Applied Communication Research (JOURNAL)
Journal identifiersISSN: 0090-9882 • E-ISSN: 1479-5752
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/00909882.2026.2657806
OpenAlexW7161491464
LanguageEN
References cited24

Rainbow communities, defined here as people who are not heterosexual, heteroromantic, or cisgender, experience disproportionately high levels of family and sexual violence. However, violence prevention services in Aotearoa New Zealand often fail to meet their needs, particularly for those situated at the intersectional margins. Underpinned by the Culture-Centered Approach, which works with communities to identify challenges and corresponding solutions, this study explores strategies to prevent violence against rainbow communities through in-depth interviews with 31 service providers and 60 rainbow community members. Participants described violence as being deeply connected to heteronormative cultural norms and structural factors such as poverty, homelessness, and discrimination. The study extends culture-centered approaches to violence prevention by foregrounding heteronormativity and structural inequality, offering community-informed directions for more inclusive prevention efforts. These contributions advance knowledge on how violence prevention efforts can better support rainbow communities through both service-level change and structural transformation

Aotearoa · Class (philosophy) · Poison control · Qualitative research · Rainbow · Health and Conflict Studies · Injury Epidemiology and Prevention · Intimate Partner and Family Violence

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Open DOIOpen Access