How Campaign Ads Stimulate Political Interest
Dados Bibliográficos
| ID | 19318656 |
|---|---|
| Autores | Nathan Canen (0000-0002-6444-145X, University of Houston), Gary J Martins (0000-0003-1092-2669, Stanford Graduate School of Business), Gregory J Martin |
| Ano | 2023 |
| Volume | 105 |
| Fascículo | 2 |
| Páginas | 292-310 |
| Data de publicação | 2023-03-03 |
| Peer Reviewed | Sim |
| Open Access | Não |
| Tipo | ARTICLE |
| Periódico | The Review of Economics and Statistics (JOURNAL) |
| Identificadores do periódico | ISSN: 0034-6535 • E-ISSN: 1530-9142 |
| Editora | MIT Press (PUBLISHER • US) |
| DOI | 10.1162/rest_a_01062 |
| OpenAlex | W3162346758 |
| Idioma | EN |
| Citações recebidas | 2 |
| Referências citadas | 45 |
We empirically investigate key dynamic features of advertising competition in elections using a new data set of very high-frequency, household-level television viewing matched to campaign advertising exposures. First, we show that exposure to campaign advertising increases households' consumption of news programming by 3 or 4 minutes on average over the next 24 hours. The identification compares households viewing a program when a political ad appeared to viewers in the same market who barely missed it. Second, we show that these effects decline over the campaign. Together, these dynamic forces help rationalize why candidates deploy much of their advertising budgets well before election day
Advertising · Advertising campaign · Business · Competition (biology) · Consumption (sociology) · Economics · Identification (biology) · Key (lock) · Market competition · Market economy · Political advertising · Political science · Politics · Set (abstract data type) · Sociology · Television advertising · Computer Science · Electoral Systems and Political Participation · Marketing · Media Influence and Politics · Social Media and Politics
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| Obras citantes distintas | 2 |
|---|---|
| Citações por ano | 0,5 |
| Intervalo de citações | 2022 - 2026 (5) |
| Velocidade de citação | current |
| Altamente citado | Não |
| Tipos de citação | Neutras: 1 |