Eurostyles and socio‐targets as guest segments
Selected findings a brief outline of the eurostyles typology
Bibliographic Data
| ID | 19376381 |
|---|---|
| Authors | Josef Mazanec, Josef A Mazanec (0000-0003-2876-7265, Vienna University of Economics and Business), Andreas H Zins (0000-0003-0960-1868, Vienna University of Economics and Business), Andreas Zins |
| Year | 1992 |
| Volume | 47 |
| Issue | 2 |
| Pages | 5-8 |
| Publication date | 1992-02-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | The Tourist Review (JOURNAL) |
| Journal identifiers | ISSN: 0251-3102 • E-ISSN: 1759-8451 |
| Publisher | Emerald (PUBLISHER) |
| DOI | 10.1108/eb058092 |
| OpenAlex | W2060194747 |
| Language | EN |
The EUROSTYLE system represents a multinational lifestyle approach that has been developed since 1972 by the French enterprise Centre de Communication Avanc) (CCA) of the Havas‐Eurocom group. In 1989 this research system has been established in 15 European countries by the member companies of the EUROPANEL network
Archaeology · Business · Geography · Knowledge management · Multinational corporation · Political science · Typology · Business Strategy and Innovation · Computer Science · Global Trade and Competitiveness
| Highly cited | No |
|---|