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Modality Specific Metaphors

Is Our Mental Machinery "Colored" by a Visual Bias

Bibliographic Data

ID19429280
AuthorsGordon G Gallup, Gordon G Gallup Jr, Patricia A Cameron
Year1992
Volume7
Issue2
Pages93-98
Publication date1992-06-01
Open AccessNo
TypeARTICLE
VenueMetaphor and Symbolic Activity (JOURNAL)
Journal identifiersISSN: 0885-7253 • E-ISSN: 2379-0288
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1207/s15327868ms0702_3
OpenAlexW2012501276
LanguageEN
Citations received7
References cited5

Unlike the use of metaphors drawn from other sensory modalities (e.g., "cold turkey," "hard times," "rough draft"), there appears to be a peculiar predisposition in English to use visual terms as metaphors to describe or capture mental events (e.g., "a dim wit," "as illustrated by," "a flash of genius," "picture the following," "reflect on that," "see what I mean," "a brilliant scholar," "shed some light," "bright idea," "a clear explanation "). We contend that this visual/mental metaphorical bias may be a by-product of our primate/arboreal heritage, which put a premium on vision, and we present preliminary evidence that a comparable tendency to describe mental states using visual metaphors may be present in other contemporary and ancient languages as well

Cognition · Cognitive psychology · Colored · Developmental psychology · Genius · Mental image · Sensory system · Sociology · Stimulus modality · Anthropology · Categorization, perception, and language · Computer Science · Language, Metaphor, and Cognition · Multisensory perception and integration · Neuroscience · Psychology · Artificial Intelligence

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Citations per year0.23
Citation span1996 - 2022 (27)
Highly citedNo

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