Fear appeals and treatment side-effects

An effective combination for HIV prevention

Datos Bibliográficos

ID19439780
AutoresSean Slavin (La Trobe University, autor de correspondencia), Colin Batrouney, Dean Murphy (0000-0003-2752-7091, National Centre for Clinical Research on Emerging Drugs)
Año2007
Volumen19
Número1
Páginas130-137
Fecha de publicación2007-01-01
Peer ReviewedSí
Open AccessNo
TipoARTICLE
RevistaAIDS Care (JOURNAL)
Identificadores de la revistaISSN: 0954-0121 • E-ISSN: 1360-0451
EditorialInforma UK Limited (PUBLISHER • GB)
DOI10.1080/09540120600866473
PMID17129868
OpenAlexW2107408978
IdiomaEN
Citas recibidas13
Referencias citadas19

Recent rises in the incidence of HIV infections among gay men in Australia have produced widespread discussion about appropriate health promotion responses. This has sometimes included calls for a return to fear-based campaigns, exemplified by the Grim Reaper advertisements in HIV. This paper discusses results from four focus groups that tested mock campaign material based on an appeal to fear. Five different poster images were tested among groups distinguished by age and HIV serostatus. Three posters used side-effects from treatments as the fear trigger and two used death from AIDS. A number of themes arose in response to the material including 'othering', shame and scepticism about HIV treatments. The meanings of these themes are explored in the light of current health-promotion theory. This data demonstrates that fear is an ineffective tool for HIV health promotion. It further demonstrates that feelings of shame and stigma are likely to be exacerbated in gay men, leading to poorer health outcomes in various ways

Appeal · Family medicine · Fear appeal · Feeling · Health promotion · Political science · Psychiatry · Public health · Serostatus · Shame · Adolescent Sexual and Reproductive Health · LGBTQ Health, Identity, and Policy · Medicine · Nursing · Psychology · Sexuality, Behavior, and Technology · Social Psychology