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Institutionalization of circular business models in the United States

Bibliographic Data

ID19468356
AuthorsNancy Bocken (0000-0003-0137-4074, Maastricht Sustainability Institute, School of Business and Economics Maastricht University Maastricht the Netherlands), Matthew Coffay (0000-0001-5156-447X, Centre for Sustainable Business NHH Norwegian School of Economics Bergen Norway, corresponding author)
Year2025
Volume29
Issue6
Pages2353-2366
Publication date2025-12-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Industrial Ecology (JOURNAL)
Journal identifiersISSN: 1088-1980 • E-ISSN: 1530-9290
PublisherSpringer Science and Business Media LLC (PUBLISHER)
DOI10.1111/jiec.70115
PMID42328106
OpenAlexW4416029903
LanguageEN
References cited64

The transition to a circular economy challenges existing regulatory frameworks, social norms, and belief systems: the dominant institutions. Moving from a linear to circular business model (CBM) is essential for sustainable business transformation. While CBMs have been widely studied in Europe, less is known about their emergence in the United States, where a national circular economy policy is still absent. This study explores how CBMs emerge in the United States, analyzing semi‐structured interviews with companies and employing deductive thematic analysis alongside institutional work theory. First, we identify a variety of successful CBMs in the United States. Second, we present a framework of pathways for circular business innovation. Third, we present a “Circular Business Institutionalization Framework,” which bridges theories on institutional work and ecologies of business models. The frameworks offer insights into institutional leverage points and strategic positioning, with implications for guiding future sustainability transitions

Business model · Circular economy · Institutional theory · Institutionalisation · Sustainability · Corporate Social Responsibility Reporting · Environmental Sustainability in Business · Sustainable Supply Chain Management

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