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On the Attractiveness of Product Recovery

The Forces that Shape Reverse Markets

Bibliographic Data

ID19469643
AuthorsDennis Stindt (University of Augsburg), João Quariguasi Frota Neto (0000-0003-3998-0643), Christian Nuss (University of Augsburg), Martin Dirr (0000-0001-8730-4549, University of Augsburg, corresponding author), Marta Jakowczyk, Andrew Gibson (0000-0003-4619-6515), Axel Tuma (0000-0002-5532-9837, University of Augsburg)
Year2017
Volume21
Issue4
Pages980-994
Publication date2017-08-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Industrial Ecology (JOURNAL)
Journal identifiersISSN: 1088-1980 • E-ISSN: 1530-9290
PublisherSpringer Science and Business Media LLC (PUBLISHER)
DOI10.1111/jiec.12473
OpenAlexW2499608510
LanguageEN
Citations received3
References cited74

Product recovery is a major contributor for implementing sustainable business practices. Within such operations, which are either driven by legislation or economic rationales, practitioners face strategic issues concerning reverse market entry and positioning. Although the complexity of acting on reverse markets is widely acknowledged, a comprehensive framework to facilitate decision making in this area is lacking. In an attempt to fill that gap, we develop a model that supports original equipment manufacturers’ (OEMs’) assessment of the attractiveness of reverse markets. We identify, from a comprehensive literature analysis, in‐depth interviews, and engagement with a dozen companies from different countries, factors that influence key characteristics of reverse markets, and consolidate this lengthy list into a comprehensive model intuitively applicable to business practice. The model combines five forces that drive reverse markets: access to recoverable products; threat of independent recovery companies’ (IRCs’) market entry; rivalry for recoverable products; adverse effects on core business; and remarketing opportunities. We propose for each a set of attributes that influences its power and direction. To demonstrate the efficacy of the model, we apply it in two industry settings: recovery of white goods in the United Kingdom and paper recycling in Germany. The present research enables OEMs to understand the structure and forces that drive reverse markets, identify levers to influence those markets, anticipate market developments, and formulate resilient strategies for product recovery

Attractiveness · Business · Competitor analysis · Economics · Industrial organization · Microeconomics · Original equipment manufacturer · Reverse Logistics · Rivalry · Supply chain · Computer Science · Environmental Sustainability in Business · Recycling and Waste Management Techniques · Sustainable Supply Chain Management · Marketing

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Unique citing works3
Citations per year0.43
Citation span2019 - 2026 (8)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 3

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