Integrated Model for Understanding and Enhancing Green Purchase Behavioral Intention

Directions for Future Research

Datos Bibliográficos

ID19482017
AutoresT Velnampy (0000-0002-1371-5772, University of Jaffna), Velnampy T, Achchuthan Sivapalan (0000-0003-1064-5016, University of Jaffna)
Año2016
Volumen7
Número1
Fecha de publicación2016-06-10
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaJournal of Sociological Research (JOURNAL)
Identificadores de la revistaISSN: 1948-5468 • E-ISSN: 1948-5468
EditorialMacrothink Institute, Inc (PUBLISHER)
DOI10.5296/jsr.v7i1.9541
OpenAlexW2413499423
IdiomaEN
Referencias citadas21

Environmental management and protection take prominent place in the globe, where environmental pollution already stressed the bio – diversity. In Globalized level, policy makers, marketers and general public also pronounce environmental protection and its benefits. In line with above arguments, green marketing was selected as theme to ground the research. In the green marketing paradigm, green consumerism was selected as the main theme. In line with above facts, the integrated conceptual model was developed to predict the purchase intention and behavior towards green products. Altogether, seven antecedents as environmental attitude, environmental concern, perceived consumer effectiveness, health consciousness, social influence, media influence and perceived government initiatives were incorporated in to the proposed model. Therefore, the proposed model is considered as the comprehensive one to predict the intention towards green products. Further, this model can be applied in globalized level among consumers to predict the purchase intention and behavior towards green products

Advertising · Business · Conceptual model · Consciousness · Consumerism · Economics · Globe · Green Marketing · Sociology · Computer Science · Consumer Behavior in Brand Consumption and Identification · Environmental Education and Sustainability · Environmental Sustainability in Business · Psychology · Marketing