The Duality of TripAdvisor

The Quantity of Reviews Deterring Strategists from Quality Sites

Bibliographic Data

ID19488292
AuthorsNoah Walters (corresponding author)
Year2019
Volume6
Issue1
Pages34-38
Publication date2019-01-01
Open AccessYes
TypeARTICLE
VenueStudent Anthropologist (JOURNAL)
Journal identifiersISSN: 2330-7625 • E-ISSN: 2330-7625
PublisherWiley (PUBLISHER • GB)
DOI10.1002/j.sda2.20190601.0003
OpenAlexW3132958579
LanguageEN
References cited16

TripAdvisor brands itself to travelers as a forum to plan the best, personalized vacation. While promoting inclusion and community organization, the site also foments an impractical craze for authentic consumption. Rather than offering a TripAdvisor user (a strategist) the full options available, the site organizes its results on popularity. This cycle entrenches the most-rated locations at the top of search results while flushing less-frequently rated ones out. Thus, the most visited places become the best, most ‘authentic’ sites. This theoretical research analyzes the duality of TripAdvisor—the attractiveness of self-planning for strategists seeking authenticity paired with the actual algorithms that favor tourist frequency rather than local quality

Advertising · Attractiveness · Business · Epistemology · Geography · Political science · Popularity · Strategist · Tourism · Culinary Culture and Tourism · Digital Marketing and Social Media · Diverse Aspects of Tourism Research · Psychology · Social Psychology · Marketing

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Open DOIOpen Access