The Arab World Unbound

Tapping into the power of 350 million consumers, by Vijay Mahajan

Bibliographic Data

ID19495510
AuthorsJungkook Ahn Jungkook Ahn, Jungkook Ahn (corresponding author)
Year2014
Volume16
Issue1
Pages101-108
Publication date2014-02-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Mediterranean Area Studies (JOURNAL)
Journal identifiersISSN: 1229-7542
PublisherInstitute for Mediterranean Studies (PUBLISHER)
DOI10.18218/jmas.2014.16.1.101
OpenAlexW2795211157
LanguageEN

Tools

Open DOIOpen Access