From the attitude-behaviour-gap to a producer-people-gap
Bibliographic Data
| ID | 19499611 |
|---|---|
| Authors | S Götze (Fakultät für Wirtschaft und Recht, Hochschule Pforzheim University, Pforzheim, Germany, corresponding author), Gabriele Naderer (Pforzheim University of Applied Sciences) |
| Year | 2019 |
| Volume | 26 |
| Issue | 5 |
| Pages | 377-388 |
| Publication date | 2019-07-04 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | International Journal of Sustainable Development & World Ecology (JOURNAL) |
| Journal identifiers | ISSN: 1350-4509 • E-ISSN: 1745-2627 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/13504509.2019.1578701 |
| OpenAlex | W2917749099 |
| Language | EN |
| Citations received | 1 |
| References cited | 6 |
The so-called attitude-behaviour-gap of ecology might have changed to a „producer-people-gap”. In summer 2017 in Germany, the intention of private house-builders to buy an exterior insulation system based on renewable materials was measured as positive, with a mean of 5.2 on a 1–7 Likert scale. But the intentions of professionals were clearly below, e.g. craftsmen, with an average of 3.6 on the same scale – although both groups, the privates and the professionals, judged that there is a clear trend towards such products.Because of these findings, an additional investigation of management by producers was conducted in autumn and winter 2017/2018, in which a very critical atmosphere towards renewable materials was found. It was analyzed that the managements` attitudes might not be a basic refusal of renewable material in general, but rather a fear of costs of research and development of new products.A concept was tested, to see if it would be possible to cause an attitude change within the professional key target groups just by applying marketing instruments. Five articles in key media of this market have been published between February and May 2018. In the following evaluation (n = 150) in May 2018 significant effects of the communication have been measured: The intention of decision-makers in craftsmen`s businesses to buy an exterior insulation system based on renewable material rose significantly (0.01 Lv.) from a mean of 3.6 in 2017 to 4.4 in 2018
Business · Geography · Likert scale · Positive attitude · Renewable energy · Behavioral Health and Interventions · Engineering · Environmental Education and Sustainability · Environmental Sustainability in Business · Psychology · Social Psychology · Marketing
| Unique citing works | 1 |
|---|---|
| Citations per year | 1 |
| Citation span | 2025 - 2025 (1) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 1 |