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On the Role of Social Factors and Professional Dynamics on Female Genital Cosmetic Surgeries in Mashhad, Iran

A Qualitative Study

Bibliographic Data

ID19543729
AuthorsToktam Namayandeh Joorabchi (0000-0001-6236-9573, National University of Malaysia, corresponding author), Reyhaneh Najjaran (0009-0000-9754-6066, Ferdowsi University of Mashhad), Majid Fouladiyan (0000-0002-7787-6006, Ferdowsi University of Mashhad)
Year2026
Volume38
Issue1
Pages320-336
Publication date2026-01-02
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueInternational Journal of Sexual Health (JOURNAL)
Journal identifiersISSN: 1931-7611 • E-ISSN: 1931-762X
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/19317611.2025.2556791
OpenAlexW4414661791
LanguageEN
References cited23

Objectives This qualitative study investigates the complex interplay of social, cultural, and professional dynamics influencing women’s decisions to undergo Female Genital Cosmetic Surgery (FGCS) in Mashhad, Iran. The research aims to explore how reference groups—including physicians, prior patients, and media representations—shape perceptions and decisions regarding FGCS within the broader context of shifting gender norms and esthetic expectations in Iranian society.Methods The study employed a qualitative design using in-depth, semi-structured interviews with 26 women aged 18 to 46 who had undergone or considered FGCS. Data were analyzed through Colaizzi’s phenomenological method to capture the lived experiences and meaning structures of participants. The thematic analysis identified recurring patterns related to social influences, medical authority, marketing strategies, and ethical concerns within private clinical settings.Results Several pivotal themes emerged from the analysis. Physicians held significant influence as authoritative reference points, often guiding patients’ esthetic ideals while engaging in unethical practices within private clinics. Financial facilitation mechanisms—including discounts, installment plans, and tax evasion—were frequently employed to encourage surgical uptake. Additionally, the persuasive role of social media, online influencers, and patient promoters contributed to normalizing FGCS as a socially acceptable intervention. The study also revealed a troubling absence of regulatory oversight in private clinics, exacerbating malpractice risks and ethical violations.Conclusions The findings underscore the convergence of professional authority, cultural narratives, and commercial interests in shaping women’s intimate bodily decisions in contemporary Iran. FGCS is situated within a complex matrix of bodily autonomy, religious morality, esthetic aspiration, and social mobility. The study highlights the urgent need for public education on natural genital diversity, stricter ethical guidelines for medical professionals, and comprehensive policy reforms to safeguard patient rights and ensure informed, consensual, and ethical cosmetic practices

Female circumcision · Qualitative analysis · Qualitative research · Semi-structured interview · Social dynamics · Body Image and Dysmorphia Studies · Female Genital Mutilation/Cutting Issues

  • Living with Television

    Open Access•George Gerbner, Larry Gross•Journal of Communication•1976

  • Sexual quality of life, female sexual function, female genital self- and body image among women requesting genital cosmetic surgery

    Tahereh Eftekhar, Marzieh Hajibabaei et al.•Psychology and Sexuality•2018

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    Wei Luo•Women s Studies International Forum•2013

  • Social Theory and Social Structure

    Robert King Merton•Social Theory and Social Structure•1968

  • Cultural gatekeeping in cosmetic surgery

    Open Access•Alka V Menon•Poetics•2019

Citation velocityhistorical
Highly citedNo

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