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Who is (the) responsible (citizen) during the Covid-19 pandemic? Communicational frames of responsibility in Greece

Bibliographic Data

ID19553479
AuthorsEmmanouil Takas (0000-0003-1334-5748, Aristotle University of Thessaloniki), Antonis Gardikiotis (0000-0001-5009-6002, Aristotle University of Thessaloniki)
Year2025
Volume11
Issue1
Pages107-126
Publication date2025-06-01
Open AccessNo
TypeARTICLE
VenueJournal of Greek Media & Culture (JOURNAL)
Journal identifiersISSN: 2052-3971 • E-ISSN: 2052-398X
PublisherIntellect (PUBLISHER • GB)
DOI10.1386/jgmc_00108_1
OpenAlexW4412034190
LanguageEN
References cited45

Political communication, as a product of deliberate use of words and/or symbols to construct specific meanings, creates a specific narrative to organize the message, thus pinpointing the intentionality of the construction and use of frames. In an unexpected and negative event such as the COVID-19 outbreak, attributing responsibility holds a dominant position, as it helps individuals understand their environment and to interpret and influence the behaviour of others. This article discusses the notion of the ‘responsibility frame’ and particularly how political communication constructs the responsible behaviour both for the citizens and for the state itself, in the case of COVID-19. By employing content analysis in the televised addresses of the Greek prime minister, Kyriakos Mitsotakis, during the two waves of COVID-19, the findings show a ‘strict father’ approach to frame the ‘responsible citizen’. This frame does not only describe the exact elements of the ‘socially acceptable’ behaviour but also attributes responsibility to those who conform to the rules and to those who do not. This attribution consists of two relationships: the citizen-to-citizen relationship and the citizen-to-state relationship. In the first case, responsibility was framed as a moral obligation, while in the second, in terms of conformity and obedience to the state in its effort to combat COVID-19

2019-20 coronavirus outbreak · Outbreak · Pandemic · Political science · Public relations · Social responsibility · Sociology · Global Security and Public Health · Medicine · Internal Medicine · Virology

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