Back to the future

Challenges of European tourism of tomorrow

Datos Bibliográficos

ID19554115
AutoresNatàlia Ferrer-Roca (0000-0002-4054-362X, Universitat de Girona, autor de correspondencia), Richard Weston (0000-0003-2411-6019, University of Lancashire), Jaume Guia (0000-0002-6039-4393, University of Johannesburg), Tanja Mihalič (0000-0002-8575-448X, University of Ljubljana), Dani Blasco Franch (0000-0002-6347-5340, Universitat de Girona), Dani Blasco, Luís Prats (0000-0003-4945-3011, Universitat de Girona), Lluís Prats, Mary Lawler (0000-0002-0106-5418, University of Lancashire), David Jarratt (0000-0002-7244-428X, University of Lancashire)
Año2021
Volumen7
Número2
Páginas184-191
Fecha de publicación2021-06-02
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaJournal of Tourism Futures (JOURNAL)
Identificadores de la revistaISSN: 2055-5911 • E-ISSN: 2055-592X
EditorialEmerald (PUBLISHER)
DOI10.1108/jtf-10-2019-0114
OpenAlexW3022078902
IdiomaEN
Citas recibidas9

Purpose The purpose of this paper is to identify and describe the most recent (or emerging) trends likely to have a major impact in shaping the future of tourism in Europe. Design/methodology/approach The methodology of this paper involved in-depth literature review of European Union policies, initiatives and programs. Also, semi-structured interviews were conducted with key individuals/organisations, mainly at a European level, but also including pertinent global and national tourism organisations. Moreover, an online survey was also conducted and circulated to a wide range of organisations from all 28 EU Member States. Nvivo was used to analyse the documents as well as to conduct a content and thematic analysis of the interviews. Findings This paper identifies five trends associated with the future of tourism in Europe. Those main trends are: evolving visitor demand; marketing; stakeholders and tourism governance; new technologies; and sustainable and responsible tourism. Originality/value This trends paper provides five useful recommendations for the future of tourism in Europe, including: sustainable tourism development, investment in technology, effective tourism governance, enhance Europe's overall destination brand and marketing strategy, and the need for new skills and training

Business · Corporate governance · European union · Originality · Political science · Public relations · Qualitative research · Sociology · Stakeholder · Sustainable tourism · Thematic analysis · Tourism · Tourism geography · Visitor pattern · Cruise Tourism Development and Management · Diverse Aspects of Tourism Research · Sport and Mega-Event Impacts · Marketing