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Prioritizing the barriers to tourism growth in rural India

An integrated multi-criteria decision making (MCDM) approach

Bibliographic Data

ID19554228
AuthorsR K Jena (0000-0001-7354-8999, Institute of Management Technology), Yogesh K Dwivedi (0000-0002-5547-9990, Institute of Management Technology), Yogesh Dwivedi (0000-0002-5359-4717)
Year2023
Volume9
Issue3
Pages393-416
Publication date2023-09-14
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Tourism Futures (JOURNAL)
Journal identifiersISSN: 2055-5911 • E-ISSN: 2055-592X
PublisherEmerald (PUBLISHER)
DOI10.1108/jtf-10-2020-0171
OpenAlexW3186208103
LanguageEN
Citations received7
References cited36

Purpose Tourism is one of the upcoming service industry in India with high potentials for future growth, particularly in rural areas. Many potential barriers are affecting the growth of tourism in rural India. Therefore, it is essential to explore and prioritize the barriers to tourism growth in rural India. Design/methodology/approach Qualitative and quantitative responses from “16” experts related to tourism and hospitality management from central India are collected for this study. An integrated Multi-Criteria Decision Making (MCDM) based framework is adopted to identify and relate significant barriers to tourism growth in India. Findings The result of the study identified many significant barriers and their importance to tourism growth in rural India. Research limitations/implications The findings of this study add to the knowledge base of tourism research in line with the previous literature. This study offers an in-depth understanding of barriers focusing on rural tourism growth and devising both the plan of action and the suggestive measures in dealing with rural tourism. Originality/value The study provides a robust framework by integrating Interpretive Structural Modelling(ISM) and Decision Making Trial and Evaluation Laboratory (DEMATEL) to explore and prioritizing the critical barriers to rural tourism growth in India. The results of this study can help the decision-maker to fundamentally improve the economy of India through the growth of rural tourism

Business · Geography · Hospitality · Multiple-criteria decision analysis · Operations research · Originality · Qualitative research · Rural tourism · Sociology · Tourism · Tourism geography · Cruise Tourism Development and Management · Diverse Aspects of Tourism Research · Engineering · Global Healthcare and Medical Tourism · Marketing

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Unique citing works7
Citations per year2,33
Citation span2023 - 2026 (4)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 7

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