What can we learn from Star Wars about the future of tourism? Absolutely everything

Bibliographic Data

ID19554273
AuthorsStanislav Ivanov (0000-0002-6851-5823, Varna University of Management, corresponding author)
Year2023
Volume9
Issue2
Pages222-228
Publication date2023-05-23
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Tourism Futures (JOURNAL)
Journal identifiersISSN: 2055-5911 • E-ISSN: 2055-592X
PublisherEmerald (PUBLISHER)
DOI10.1108/jtf-04-2022-0121
OpenAlexW4283262143
LanguageEN
References cited23

Purpose This viewpoint is a response to Yeoman's (2022) editorial on Sunderland AFC and the future of tourism. This viewpoint aims to outline the lessons one can learn from Star Wars about the future of tourism. Design/methodology/approach The paper reviews the live-action movies and series of the Star Wars franchise. Findings The paper derives specific conclusions in the following directions: the future technology in travel, tourism and hospitality; the tourists' motivation and behaviour; the management of travel, tourism and hospitality companies; destination management; economy and society and lessons from the franchise. Originality/value This is one of the first papers to elaborate on the lessons one can learn about the future of tourism from the Star Wars live-action movies and series

Business · Franchise · Hospitality · Hospitality management studies · Originality · Political science · Public relations · Qualitative research · Social science · Sociology · Tourism · Tourism geography · Computer Science · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Diverse Aspects of Tourism Research · Law · Marketing