Tourism and Covid-19

Changes in travel patterns and tourists' behavior in Iran

Dados Bibliográficos

ID19554282
AutoresRoozbeh Mirzaei (0000-0003-3966-3445, University of Mazandaran, autor correspondente), Maryam Sadin (University of Mazandaran), Motahareh Pedram (University of Mazandaran)
Ano2023
Volume9
Fascículo1
Páginas49-61
Data de publicação2023-03-29
Peer ReviewedSim
Open AccessSim
TipoARTICLE
PeriódicoJournal of Tourism Futures (JOURNAL)
Identificadores do periódicoISSN: 2055-5911 • E-ISSN: 2055-592X
EditoraEmerald (PUBLISHER)
DOI10.1108/jtf-01-2021-0017
OpenAlexW3198402534
IdiomaEN
Citações recebidas8
Referências citadas38

Purpose This paper aims to investigate the changes in travel patterns and tourist behavior due to the COVID-19 outbreak. This study realizes these changes and reports them to help restore tourism. Design/methodology/approach This applied study used library sources and a survey conducted through an online questionnaire. The questionnaire incorporated data from previous studies and the most recent online databases. Items were exploratory factors analyzed using the principal component method and varimax rotation. The interpretation of the data collected was consistent with the attributes the questionnaire was designed to measure. Findings The research findings show that health and safety have come to the forefront of travelers' needs. The hygiene and disinfection of tourism facilities have changed from hygiene factors to motivator factors. The extended length of trips is perceived as a risk to their health; hence travelers prefer to take shorter trips. They also rather get help from professionals to book their trips. Research limitations/implications This research was conducted only in Iran, where travel restrictions were periodically put on and removed. If this study could be conducted in countries with no domestic travel restrictions, other valuable findings such as changes in consumer spending and preferences toward travelling and safety could be found. Practical implications This paper provides information on the latest changes to travel patterns and tourists' behavior which can be implied by DMOs (Destination Marketing Organization), governments and private tour operators to understand and consider travelers emerging needs. Originality/value This paper enables better planning and organization for the future and restart of tourism post-COVID-19

Advertising · Attractiveness · Business · Computer-assisted web interviewing · Consumer behaviour · Exploratory research · Geography · Originality · Sociology · Tourism · Transport engineering · Travel behavior · TRIPS architecture · Varimax rotation · Computer Science · COVID-19 Pandemic Impacts · Diverse Aspects of Tourism Research · Engineering · Halal products and consumer behavior · Psychology · Marketing