Operationalising branding through a sense of place toolkit
Bibliographic Data
| ID | 19554339 |
|---|---|
| Authors | Elricke Botha (0000-0003-1761-8264, University of South Africa, corresponding author) |
| Year | 2024 |
| Publication date | 2024-12-18 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Tourism Futures (JOURNAL) |
| Journal identifiers | ISSN: 2055-5911 • E-ISSN: 2055-592X |
| Publisher | Emerald (PUBLISHER) |
| DOI | 10.1108/jtf-10-2023-0227 |
| OpenAlex | W4405433734 |
| Language | EN |
| Citations received | 1 |
| References cited | 84 |
Purpose There has been a steady increase in tourism in biosphere reserves necessitating the future thereof to be embedded in sustainability. Communities’ sense of place (SoP) is central to branding destinations within these socio-ecological designations. This study aims to operationalise the branding of a biosphere reserve using a SoP toolkit as the nexus between sustainable tourism and participatory action research. Design/methodology/approach A qualitative approach using the nominal group technique (NGT) was applied. Findings The results suggest that sustainability should feature prominently in the process of identifying a community’s SoP in protected areas and that place meaning plays a pivotal role in place making, like branding, of protected areas. Originality/value The paper furthers the discourse of practise-academic research in sustainable tourism settings. To this effect, a sense and care of place toolkit is proposed
Archaeology · Geography · Place Branding · Sense of place · Social science · Sociology · Tourism · Diverse Aspects of Tourism Research · Engineering · Hospitality and Tourism Education · Outdoor and Experiential Education
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| Unique citing works | 1 |
|---|---|
| Citations per year | 1 |
| Citation span | 2026 - 2026 (1) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 1 |