Medicalization, Direct-to-Consumer Advertising, and Mental Illness Stigma
Bibliographic Data
| ID | 19559941 |
|---|---|
| Authors | Andrew R Payton (University of North Carolina at Chapel Hill, corresponding author), P A Thoits (0000-0001-7025-6368, Indiana University Bloomington) |
| Year | 2011 |
| Volume | 1 |
| Issue | 1 |
| Pages | 55-70 |
| Publication date | 2011-03-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Society and Mental Health (JOURNAL) |
| Journal identifiers | ISSN: 2156-8693 • E-ISSN: 2156-8731 |
| Publisher | SAGE Publications (PUBLISHER • US) |
| DOI | 10.1177/2156869310397959 |
| OpenAlex | W1989875968 |
| Language | EN |
| Citations received | 17 |
| References cited | 35 |
In late 1997, the U.S. Food and Drug Administration (FDA) issued new guidelines that allowed pharmaceutical companies to air prescription drug ads on television. These guidelines have expanded the pharmaceutical industry’s role as one of the major “engines” of medicalization. One arena in which there has been a dramatic increase in direct-to-consumer advertising (DTCA) of pharmaceuticals is the marketing of psychotherapeutic drugs, especially for depression. Because medicalization is thought to reduce blame and stigma attached to deviant conditions such as mental illness, the rise of DTCA for depression drugs may be altering public conceptions of mental illness in general and of depression specifically. The authors examine this possibility by comparing changes in attitudes toward persons with schizophrenia (for which no drugs have been advertised on television) and major depression (the focus of considerable advertising) from 1996 to 2006, 1 year before and nearly 10 years after the FDA’s new guidelines. The authors use the Mental Health Modules in the General Social Survey in these years. Contrary to expectations, despite the surge in DTCA they find no changes in stigmatized views of persons with schizophrenia or depression. However, the public’s beliefs about appropriate treatments for mental illness (regardless of disorder type) shifted further toward medical interventions
Advertising · Blame · Direct-to-consumer advertising · Medical prescription · Medicalization · Mental health · Mental illness · Pharmaceutical industry · Psychiatry · Psychological intervention · Public health · Body Image and Dysmorphia Studies · Medicine · Nursing · Obsessive-Compulsive Spectrum Disorders · Pharmaceutical industry and healthcare · Psychology
The Wicked and the Ill
Variation in intervention stigma among medications for opioid use disorder
Medicalizing disabled people's emotions—Symptom of a dis/ableist society
Delegated disabling affects in partnership
Americans’ Attitudes toward Mental Illness and Involuntary Psychiatric Medication
The case for demedicalizing stigma research
Unraveling Reactionary Care
The (Surprising) Impact of Televised Antidepressant Direct-to-Consumer Advertising on the Stigmatization of Mental Illness
How Does Direct to Consumer Advertising Affect the Stigma of Mental Illness
The Effects of Direct-To-Consumer-Advertising on Mental Illness Beliefs and Stigma
Psychiatric Gaslighting
Public Stigma and Personal Networks
The Public Stigma of Mental Illness
Obsessive-Compulsive Disorder in the Media
Medicalization and pharmaceuticalization at the intersections
Why mental disorders flourish and wither
A critique of medicalisation
Medical Nemesis
The Medicalization of Society
Diagnostic and Statistical Manual of Mental Disorders
Selling sickness
The myth of mental illness.
“A Disease Like Any Other”? A Decade of Change in Public Reactions to Schizophrenia, Depression, and Alcohol Dependence
Stigma
Profession of medicine
Deviance and medicalization
The Wounded Storyteller
The public's view of the competence, dangerousness, and need for legal coercion of persons with mental health problems
Medical Nemesis; The Expropriation of Health
Public conceptions of mental illness
Naming and Framing
Biomedicalization
I'd rather not take Prozac
Geneticization of Deviant Behavior and Consequences for Stigma
The Shifting Engines of Medicalization
Conceptualizing Stigma
Medicalization and Social Control
The sociology of pharmaceuticals
From Lydia Pinkham to Queen Levitra
Waking up to sleepiness
| Citations per year | 1.13 |
|---|---|
| Citation span | 2011 - 2026 (16) |
| Highly cited | No |