Social Media Use among American Indian and Alaska Native People
Implications for Health Communication Strategies
Bibliographic Data
| ID | 19565650 |
|---|---|
| Authors | Amanda D Boyd (0000-0002-6055-2128, Washington State University), Amanda Boyd, Ashley Railey (Oklahoma State University Oklahoma City), Ying‐Chia Hsu (0000-0002-0972-3016, Washington State University), Ying-Chia Hsu, Alex W Kirkpatrick (0000-0003-1674-4015, Washington State University), Alex Kirkpatrick, Amber L Fyfe‐Johnson (0000-0002-1706-9982, Washington State University), Amber Fyfe-Johnson, Clemma Muller (0000-0001-5379-8747, Washington State University), Dedra Buchwald (0000-0002-9005-0110, Center for Advancing Health) |
| Year | 2023 |
| Volume | 18 |
| Issue | 1 |
| Publication date | 2023-07-13 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | International Journal of Indigenous Health (JOURNAL) |
| Journal identifiers | ISSN: 2291-9368 • E-ISSN: 2291-9376 |
| Publisher | University of Toronto Libraries - UOTL (PUBLISHER) |
| DOI | 10.32799/ijih.v18i1.39403 |
| PMID | 39091339 |
| OpenAlex | W4384341471 |
| Language | EN |
| Citations received | 1 |
| References cited | 3 |
Patients, health professionals, and communities use social media to communicate information about health determinants and associated risk factors. Studies have highlighted the potential for social media to reach underserved populations, suggesting these platforms can be used to disseminate health information tailored for diverse and hard-to-reach populations. Little is known, however, about the use of social media among American Indian and Alaska Native populations. The objective of this cross-sectional study is to better understand the use of social media platforms to disseminate health information in this population. We surveyed 429 American Indian and Alaska Native adults attending cultural events in Washington State on their use of various types of social media. We used logistic regressions to assess participant use of Twitter, Snapchat, Facebook, and Instagram as related to participant demographics, including age, gender, education, and residence (either reservation, rural area but not a reservation, or large metropolitan area). Facebook was used by more participants (79%) than other platforms, followed by Instagram (31%); Nearly half of participants used only one social media platform (48%). Age was negatively associated with using Instagram (0.8 OR, 95% CI: 0.7, 0.9) and Snapchat (0.6 OR, 95% CI: 0.5, 0.7). College education was associated with a higher odds of using an additional social media platform compared to those without any college education (2.0 OR, 95% CI: 1.1, 3.6). Most participants used social media platforms, suggesting that they may be a useful tool in disseminating health and health risk information to American Indian and Alaska Native people. Further research should document how social media can be used to effectively disseminate risk and health information across the life course and assess whether it can influence health knowledge and behaviors among this populations
Dissemination · Environmental health · Geography · Health equity · Information Dissemination · Metropolitan area · Political science · Population · Public health · Residence · Social media · Sociology · World Wide Web · Computer Science · Demography · Health Literacy and Information Accessibility · Impact of Technology on Adolescents · Medicine · Nursing · Psychology · Social Media in Health Education · Gerontology
| Unique citing works | 1 |
|---|---|
| Citations per year | 1 |
| Citation span | 2025 - 2025 (1) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 1 |