Representasi Cantik Perempuan Indonesia Dalam Iklan Televisi Citra Handbody Lotion “Dari Citra Untuk Perempuan Indonesia”
Bibliographic Data
| ID | 19575680 |
|---|---|
| Authors | Febri Dwi Ratna Sari (Telkom University), Ratih Hasanah Sudrajat (0000-0001-9309-0604, Telkom University), Itca Istia Wahyuni |
| Year | 2016 |
| Volume | 15 |
| Issue | 1 |
| Pages | 86-95 |
| Publication date | 2016-04-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Jurnal Sosioteknologi (JOURNAL) |
| Journal identifiers | ISSN: 2443-258X • E-ISSN: 2443-258X |
| Publisher | The Institute for Research and Community Services (LPPM) ITB (PUBLISHER) |
| DOI | 10.5614/sostek.itbj.2016.15.1.8 |
| OpenAlex | W2344997819 |
| Language | EN |
| Citations received | 2 |
Beautiful is generally interpreted as something that is pretty, good, and fascinating. Beautiful itself is a representation deliberately created by the media for public to believe in -the already defined meaning of beauty. One of media that is used for spreading the idea is advertising. In advertising there are meanings and myths used to create beliefs regarding the advertising messages to the society. The purpose of this study is to determine the denotative meaning, connotative meaning, and myths contained in Citra Hand and body Lotion television commercials. This study is qualitative using semiotic analysis of Roland Barthes. Based on the research results, the conclusions drawn in the denotative meaning of Citra product from Citra Hand and body lotion commercials is that Citra products uphold the culture and the cultural heritage of Indonesia, especially the beauty of women in Indonesia. There is also a connotative meaning about the beauty of the Indonesian women from different regions based on their culture. In term of the meaning of the myths, the beauty of Indonesian women in this advertisement is based on the beauty perceived by Javanese, Balinese, and Sumbawa ethnics
Advertising · Aesthetics · Art · Beauty · Indonesian · Linguistics · Literature · Mythology · Political science · Politics · Semiotics · Sociology · Cultural and Artistic Studies · Education and Communication Studies · Law · Linguistics and Language Analysis · Philosophy · Psychology
| Citations per year | 0.33 |
|---|---|
| Citation span | 2020 - 2023 (4) |
| Highly cited | No |