San Carlos City, Negros Occidental
Prospects and Perspectives as Meetings, Incentives, Conventions, and Exhibitions Destination
Bibliographic Data
| ID | 19587699 |
|---|---|
| Authors | Cybill Ann A Ramirez (0000-0003-2061-1098, corresponding author) |
| Year | 2021 |
| Volume | 4 |
| Issue | 2 |
| Pages | 90-103 |
| Publication date | 2021-06-17 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Philippine Social Science Journal (JOURNAL) |
| Journal identifiers | ISSN: 2672-3107 • E-ISSN: 2704-288X |
| Publisher | University of Negros Occidental - Recoletos (PUBLISHER) |
| DOI | 10.52006/main.v4i2.317 |
| OpenAlex | W4242779793 |
| Language | ES |
| Citations received | 1 |
| References cited | 5 |
Meetings, incentives, conventions, and exhibitions (MICE) tourism is a specialized area of the tourist industry growing in importance due to the growth of business tourism worldwide. In San Carlos City, the MICE industry is not yet fully developed; assessing the city's potential as a MICE destination is still essential to ascertain if the city has adhered to all the necessary qualifications and has sufficient facilities and services. As a result, using the Five A's of Tourism, the study assessed the potential of San Carlos City, Negros Occidental as a MICE destination and investigated stakeholders' perceived demands, difficulties, and opportunities. Using the quota sampling method, data were gathered from the respondents comprising tourism key players and tourists through a researcher-made checklist questionnaire. Descriptive analysis through frequency count and distribution percentage was used to analyze the data. Based on the findings, the city shows potential as a MICE-destination as determined using the Five A's of tourism. Generally, the study's findings may provide a basis for a proposed three-year MICE Tourism Development Plan of San Carlos City, Negros Occidental
Advertising · Archaeology · Business · Business tourism · Checklist · Economics · Exhibition · Geography · Incentive · Tourism · Tourism geography · Visitor pattern · Computer Science · Conferences and Exhibitions Management · Diverse Aspects of Tourism Research · Psychology · Sport and Mega-Event Impacts · Marketing
| Unique citing works | 1 |
|---|---|
| Citations per year | 0.25 |
| Citation span | 2022 - 2022 (1) |
| Citation velocity | historical |
| Highly cited | No |