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Digital Diplomacy in the Age of Social Media

Challenges and Opportunities for Crisis Communication

Bibliographic Data

ID19588519
AuthorsFasinu E S, EMMANUEL SELOME FASINU, Olaniyan B J, B J Olaniyan (Lead City University), Afolaranmi A O (0000-0001-8057-137X, Lead City University)
Year2024
Volume7
Issue3
Pages24-38
Publication date2024-07-18
Open AccessYes
TypeARTICLE
VenueAfrican Journal of Social Sciences and Humanities Research (JOURNAL)
Journal identifiersISSN: 2689-5129 • E-ISSN: 2689-5129
PublisherAfrican - British Journals (PUBLISHER)
DOI10.52589/ajsshr-0tooed5f
OpenAlexW4400781377
LanguageEN
Citations received1
References cited7

Digital technologies have revolutionised the way diplomats and government officials communicate with domestic and international stakeholders during crises. Using a mixed-methods approach, this study examines how digital technologies, particularly social media, shape the nature and effectiveness of crisis communication in diplomacy. Drawing on interviews with diplomats, content analysis of social media data, and case studies of international crises, the study identifies key factors that influence the use and impact of digital technologies in crisis communication. The findings of the study reveal that digital technologies present both opportunities and challenges for crisis communication in diplomacy. On the one hand, digital diplomacy can enhance communication with stakeholders, increase transparency and accountability, and foster international cooperation. On the other hand, it can also amplify misinformation, exacerbate tensions, and undermine traditional diplomatic channels. The findings of this study offer valuable insights for policymakers, diplomats, and scholars interested in leveraging digital technologies for effective crisis communication. The study also highlights several implications for further research. First, more attention should be paid to the role of social media algorithms and content moderation policies in shaping public discourse during crises. Second, future research should examine the difference in digital diplomacy practices across cultures and countries, as well as the impact of language barriers and cultural differences on crisis communication. Finally, this study emphasises the importance of developing ethical and effective guidelines for the use of digital technologies in crisis communication, taking into account the need for transparency, accountability, and respect for human rights

Accountability · Digital media · Diplomacy · Information and Communications Technology · Political science · Politics · Public Diplomacy · Public relations · Social media · Media Studies and Communication · Public Relations and Crisis Communication · Radio, Podcasts, and Digital Media

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    Open Access•Larisa V Zhilina•Vestnik RUDN International…•2026

  • The Handbook of Crisis Communication

    Open Access•W Timothy Coombs, Sherry J Holladay•Handbook of Crisis Communication•2022

  • Helping Crisis Managers Protect Reputational Assets

    Open Access•W Timothy Coombs, Sherry J Holladay•Management Communication Quarterly•2002

  • Image repair discourse and crisis communication

    Open Access•William L Benoit•Public Relations Review•1997

  • Digital Diplomacy

    Open Access•Nicholas Westcott•SSRN Electronic Journal•2008

Citations per year1
Citation span2026 - 2026 (1)
Highly citedNo

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Open DOIOpen Access
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