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Media and Women Elite Athletes in the Arab World

Current Status and Perspectives for Developments

Bibliographic Data

ID19595151
AuthorsNadim Nassif (Notre Dame University – Louaize), Jessica R El-Khoury (0000-0003-3603-984X, Notre Dame University – Louaize, corresponding author)
Year2022
Volume1
Issue3
Pages271-285
Publication date2022-09-02
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueAsian Journal of Sport History & Culture (JOURNAL)
Journal identifiersISSN: 2769-0148 • E-ISSN: 2769-0156
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/27690148.2023.2201822
OpenAlexW4377238731
LanguageEN
Citations received2

Media coverage of elite sport dates back to the 1960s, and ever since, media coverage of sport has been highly prevalent. This significant relationship has an impact on many factors including the social status of elite athletes. Thus, this paper first highlights the growth of media popularity in elite sport, and then proposes a new method of measurement of the media popularity of recognized sports, based on the methodology of the World Ranking of Countries in Elite Sport. This innovative index will allow the identification of the most popular sports around the world within the Arab context. After providing this data, this paper seeks to evaluate whether the popular sports indeed provide social advantages to the elite athletes who practice them, and to estimate accurately the impact that media have on the development of elite sport. These concepts extend to show the disparities between media coverage of male and female athletes and its wider impact on the athlete, sport, and/or culture. Recommendations for development of media practices are noted, including the proposition to refer in media contexts to sportspersons as athletes, as opposed to the use of terms which reinforce stereotypical divisions (male vs. female) thus challenging the reinforcing of gender stereotypes within the media

Advertising · Athletes · Business · Elite · Elite Athletes · Geography · Physical therapy · Political science · Politics · Popularity · Public relations · Sociology · Law · Medicine · Psychology · Social Psychology · Sport and Mega-Event Impacts · Sports Analytics and Performance · Sports, Gender, and Society

  • Imane Khelif

    Open Access•Mohamed Amara, Nida Ahmad et al.•The International Spectator•2025

  • Understanding media's leverage in the national elite sport ecosystems

    Open Access•Nadim Nassif, Jessica R El-Khoury•Frontiers in Sports and Active…•2026

Unique citing works2
Citations per year2
Citation span2025 - 2026 (2)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 2

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