Library on Social Media

The purpose of the article is an objective assessment of library’s representation on social media in a certain period. The article presents analytical cross-sectional study of the State Public Scientific Technological Library of the Siberian Branch of the Russian Academy of Sciences (SPSTL SB RAS) activities on social media and online media from July 28 to August 10, 2023. The analysis of mentions of the library on social media was carried out, the total number of which for the analyzed period amounted to 195 and received an average of 4.5 audience actions per message. The authors of the messages, mainly library specialists, were characterized, the main themes reflected in the published content were defined, trends were identified, audience engagement was analyzed and user reactions to the published content were assessed, as well as the advantages and disadvantages of current communication practices were determined. The author concludes that it is advisable to use analytical tools to build a successful communication strategy and increase the effectiveness of an organization’s activities on social media. A brief literature review on a particular topic was presented. It showed the wide research possibilities of data generated by social media and, at the same time, the insufficient development of the scientific research base of social media in the library and information sphere

Social media · Sociology · World Wide Web · Computer Science · Digital Games and Media · Web and Library Services · Wikis in Education and Collaboration