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Social Media, News Consumption, and Polarization

Evidence from a Field Experiment

Bibliographic Data

ID19599323
AuthorsRoee Levy (Moscow Institute of Thermal Technology, corresponding author), Ro’ee Levy (Massachusetts Institute of Technology)
Year2021
Volume111
Issue3
Pages831-870
Publication date2021-02-25
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueAmerican Economic Review (JOURNAL)
Journal identifiersISSN: 0002-8282 • E-ISSN: 1944-7981
PublisherAmerican Economic Association (PUBLISHER • US)
DOI10.1257/aer.20191777
OpenAlexW3134323617
LanguageEN
Citations received156
References cited40

Does the consumption of ideologically congruent news on social media exacerbate polarization? I estimate the effects of social media news exposure by conducting a large field experiment randomly offering participants subscriptions to conservative or liberal news outlets on Facebook. I collect data on the causal chain of media effects: subscriptions to outlets, exposure to news on Facebook, visits to online news sites, and sharing of posts, as well as changes in political opinions and attitudes. Four main findings emerge. First, random variation in exposure to news on social media substantially affects the slant of news sites that individuals visit. Second, exposure to counter-attitudinal news decreases negative attitudes toward the opposing political party. Third, in contrast to the effect on attitudes, I find no evidence that the political leanings of news outlets affect political opinions. Fourth, Facebook’s algorithm is less likely to supply individuals with posts from counter-attitudinal outlets, conditional on individuals subscribing to them. Together, the results suggest that social media algorithms may limit exposure to counter-attitudinal news and thus increase polarization. (JEL C93, D72, L82)

Advertising · Business · Consumption (sociology) · Ideology · Media bias · News media · Polarization (electrochemistry) · Political science · Politics · Social media · Social science · Sociology · Survey data collection · Law · Media Influence and Politics · Media Studies and Communication · Social Media and Politics

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Unique citing works156
Citations per year3,47
Citation span1981 - 2026 (46)
Citation velocitycurrent
Highly citedYes
Citation typesNeutral: 152

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