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Data Capitalism

Redefining the Logics of Surveillance and Privacy

Bibliographic Data

ID19605156
AuthorsSarah Myers West (0000-0002-3947-6896, University of Southern California, Los Angeles, CA, USA, corresponding author)
Year2017
Volume58
Issue1
Pages20-41
Publication date2017-07-05
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueBusiness & Society (JOURNAL)
Journal identifiersISSN: 0007-6503 • E-ISSN: 1552-4205
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/0007650317718185
OpenAlexW2732757946
LanguageEN
Citations received158
References cited19

This article provides a history of private sector tracking technologies, examining how the advent of commercial surveillance centered around a logic of data capitalism. Data capitalism is a system in which the commoditization of our data enables an asymmetric redistribution of power that is weighted toward the actors who have access and the capability to make sense of information. It is enacted through capitalism and justified by the association of networked technologies with the political and social benefits of online community, drawing upon narratives that foreground the social and political benefits of networked technologies. I examine its origins in the wake of the dotcom bubble, when technology makers sought to develop a new business model to support online commerce. By leveraging user data for advertising purposes, they contributed to an information environment in which every action leaves behind traces collected by companies for commercial purposes. Through analysis of primary source materials produced by technology makers, journalists, and business analysts, I examine the emergence of data capitalism between the mid-1990s and mid-2000s and its central role in the contemporary information economy

Big data · Business · Business model · Capitalism · Commoditization · Economics · Market economy · Political economy · Political science · Politics · Sociology · Computer Science · Law · Personal Information Management and User Behavior · Privacy, Security, and Data Protection · Technology's Impact on Media · Marketing

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Unique citing works158
Citations per year19,75
Citation span2018 - 2026 (9)
Citation velocitycurrent
Highly citedYes
Citation typesNeutral: 149

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