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Tourism Destination Loyalty

Datos Bibliográficos

ID19607331
AutoresMartin Oppermann (Griffith University, autor de correspondencia)
Año2000
Volumen39
Número1
Páginas78-84
Fecha de publicación2000-08-01
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaTravel Research Bulletin (JOURNAL)
Identificadores de la revistaISSN: 0147-2399 • E-ISSN: 1552-6763
EditorialSAGE Publishing (PUBLISHER • US)
DOI10.1177/004728750003900110
OpenAlexW2163944013
IdiomaEN
Citas recibidas172
Referencias citadas24

Despite the widespread acceptance that loyalty is a major driving force in successful companies, tourism destination loyalty has not been investigated. This study explores the application and usefulness of destination loyalty. Based on the brand loyalty literature, a number of loyalty measurements are suggested. The application of two measurement approaches to primary data on lifelong travel patterns by New Zealand residents indicate their validity. Through the collection and analysis of data on tourists’ destination loyalty, destinations will be able to determine the composition of its customers with respect to their destination loyalty. It will also facilitate a better forecasting and demand estimation

Advertising · Business · Destinations · Geography · Loyalty · Tourism · Cruise Tourism Development and Management · Customer Service Quality and Loyalty · Diverse Aspects of Tourism Research · Marketing

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Obras citantes distintas172
Citas por año7,48
Intervalo de citas2003 - 2026 (24)
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