Persuasion

Social Influence and Compliance Gaining

Bibliographic Data

ID19891692
AuthorsRobert H Gass, John S Seiter (0000-0001-9078-9604)
Year2018
Publication date2018-01-29
Open AccessNo
TypeBOOK
VenuePersuasion (SOURCE_BOOK)
PublisherRoutledge (PUBLISHER • GB)
DOI10.4324/9781315209302
OpenAlexW4235748327
Open LibraryOL39342942M
ISBN9781315209302
LanguageEN
Citations received8

Now in its sixth edition, Persuasion: Social Influence and Compliance Gaining continues to boast an accessible voice and vibrant aesthetic that appeals to undergraduate students of communication, psychology, advertising, and marketing. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features an expanded treatment of digital and social media, up-to-date research on theory and practice, and enhanced discussions of topics such as political campaigning, emotional marketing, olfactory influence, and ethics. Instructors can also use the book’s downloadable test bank, instructor’s manual, and PowerPoint slides in preparing course material

Persuasion · Misinformation and Its Impacts · Psychology · Social Psychology · Human behavior · Influence (psychology) · Manipulative behavior · Persuasion (psychology)

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