Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing

Bibliographic Data

ID19893096
EditorsMonika Gupta (0000-0002-6707-1749, Chitkara Business School, Chitkara University, India), Priya Jindal (0009-0001-6919-4347, Chitkara Business School, Chitkara University, India), Shubhi Bansal (0000-0002-8034-8220, Indian Institute of Technology Indore)
Year2022
Publication date2022-12-09
Open AccessNo
TypeBOOK
VenuePromoting Consumer Engagement Through Emotional Branding and Sensory Marketing (SOURCE_BOOK)
PublisherIGI Global (PUBLISHER • US)
DOI10.4018/978-1-6684-5897-6
OpenAlexW4309048424
ISBN9781668458976
Open LibraryOL39454989M
LanguageEN
Citations received4

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