Marketing Destinations and Venues for Conferences, Conventions and Business Events
Bibliographic Data
| ID | 19894819 |
|---|---|
| Authors | Rob Davidson (0000-0002-6667-9883), Tony Rogers (0009-0009-1194-3542) |
| Year | 2012 |
| Pages | 296 |
| Publication date | 2012-05-31 |
| Open Access | No |
| Type | BOOK |
| Venue | Marketing Destinations and Venues for Conferences, Conventions and Business Events (SOURCE_BOOK) |
| Publisher | Routledge (PUBLISHER • GB) |
| DOI | 10.4324/9780080459066 |
| OpenAlex | W4299640508 |
| Open Library | OL33420237M |
| ISBN | 9780080459066 |
| Language | EN |
| Citations received | 4 |
Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as:* Trends and issues in destination and venue marketing* Strategic marketing planning, ROI and strategy evaluation* Destination and venue selling strategies* Future challenges, opportunities and supply-side developments
Advertising · Business · Destinations · Geography · Tourism · Conferences and Exhibitions Management · Marketing · Sport and Mega-Event Impacts · Convention facilities · Event-Marketing · Hospitality industry · Kongressmarketing · Strategic planning
| Unique citing works | 4 |
|---|---|
| Citations per year | 0.57 |
| Citation span | 2019 - 2025 (7) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 2 |