Destination marketing and management

Theories and applications

Dados Bibliográficos

ID19901142
EditoresYoucheng Wang (0009-0007-4347-4491), Abraham Pizam (0000-0002-1448-4312)
Ano2011
Páginas370
Data de publicação2011-01-01
Open AccessNão
TipoBOOK
PeriódicoDestination marketing and management (SOURCE_BOOK)
EditoraCABI (PUBLISHER)
DOI10.1079/9781845937621.0000
OpenAlexW617627937
Open LibraryOL25313230M
ISBN9781845937621
IdiomaEN
Citações recebidas11

Part One: Destination Marketing and Management: Concepts, Structures and Policies 1: Introduction of Destination Marketing and Management: Scope, Definition and Structures 2: Destination Planning and Policy: Process and Practice Part Two: Destination Marketing: Understanding Consumer Decision Making 3: Travel Motivation, Benefits, and Constraints to Destinations 4: Travel Decision Making: the Experiential Stance 5: Destination Information Search Strategies 6: Experiential Consumption and Destination Marketing Part Three: Destination Marketing: Research, Branding and Image Communication 7: Destination Marketing Research: Issues and Challenges 8: Destination Branding and Positioning 9: Destination Image Development and Communication Part Four: Destination Product Development and Distribution 10: The Evolution of Tourism Products in St Andrews, Scotland: From Religious Relics to Golfing Mecca 11: Distribution Channels in Destination Marketing and Promotion 12: Destination Marketing Systems: Critical Factors for Functional Design and Management 13: eTourism Critical Information and Communication Technologies for Tourism Destinations 14: Web 2.0 Online Community Destination Marketing 15: Events and Destination Marketing Part Five: Managing Stakeholders at Destinations 16: Collaborative Destination Marketing: Principles and Applications 17: Tourism Development and Destination Community Residents Part Six: Safety and Crisis Management at Destinations 18: The Importance of Safety and Security for Tourism Destinations 19: Destination Crisis Management Part Seven: Managing Competitiveness and Sustainability and Embracing Challenges and Opportunities 20: A Model of Destination Competitiveness and Sustainability 21: Destination Management: Challenges and Opportunities

Business · Destination management · Destination Marketing · Destinations · Digital marketing · Geography · Marketing management · Marketing mix · Marketing research · Marketing strategy · Political science · Promotion (chess) · Tourism · Cruise Tourism Development and Management · Diverse Aspects of Tourism Research · Marketing · Management